Derek kawakami for lieutenant governor
BRADLEY PRATT Director, Videographer, Editor
CLIent:
DEREK S. K. KAWAKAMI
TIMELINE:
4 HOURS
PURPOSE
The goal of this project was to provide fast, professional media coverage of a major political announcement while serving multiple audiences at once. The content needed to support local news outlets covering the event that evening, provide the campaign with polished social-ready assets, and preserve a full archive of footage for future messaging and promotional use.
PRODUCT
I delivered 16 same-day assets in both horizontal and vertical formats within four hours of the event. These deliverables included event coverage for nightly news broadcast and social channels, along with footage packages the campaign could use moving forward, including the full announcement coverage, reels highlighting the Mayor’s accomplishments, and additional supporting visuals for future content.
PROCESS
I arrived early to set up, prepare gear, and mic Mayor Kawakami before the event began. During the announcement, I worked in an active media environment alongside local news crews and the campaign manager to ensure coverage needs were being met in real time. After and during the event, I exported on site to move clips quickly to news outlets for immediate broadcast and social distribution. I then organized and handed off the full footage package to the campaign for future use, balancing speed, reliability, and quality in a high-pressure political media setting.
