MELIN x ULUPALAKUA | Mark Healey
BRADLEY PRATT Post Production Lead and Editor
JESSE YONOVER Videographer & Director
CLIent:
MELIN
TIMELINE:
2 WEEKS
LAUNCH Deliverables
Launch edit
Hat Video Short
Hat Video
PURPOSE
Melin partnered with legendary waterman and hunter Mark Healey to launch his signature hat collection called The Shore. Jesse Yonover captured the story on Maui and brought me in to lead all post production. My role was to shape the raw footage into a cohesive set of launch assets that introduced the collaboration, highlighted Healey’s lifestyle, and showcased the craftsmanship behind the product.
PRODUCT
I delivered a suite of four final videos optimized for both brand storytelling and social rollout.
• A three minute documentary profile on Mark Healey, centered on his life as a hunter and the inspiration behind The Shore.
• A one minute vertical launch edit focused on Healey and the signature hat.
• A twenty second vertical hat explainer with quick details on why Healey collaborated with Melin.
• A one minute extended hat video breaking down the design, story, and intent behind the collection.
PROCESS
Jesse Yonover filmed the project across multiple days in Ulupalakua on Maui and entrusted me with full post production. I handled media organization, edit structure, story shaping, color, sound, and final delivery for each asset. My focus was to build a consistent visual tone across every deliverable while tailoring pacing and narrative length to fit the needs of the documentary, product focused videos, and social formats. The final set of edits gave Melin a complete launch package that captured Healey’s personality and the spirit of The Shore collection.
