2026 SEASON TRAILER
BRADLEY PRATT Director, Pitch, Scriptwriter, Videographer, Editor
ZION ATWATER Videographer
GEORGE HEGAMIN & CAM SILMON-CRAIG Voiceover
CU CREATIVE Videography
CLIent:
COLORADO FOOTBALL
TIMELINE:
2 WEEKS
Pitch
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Voiceover
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Script
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Script Pt2.
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Script Pt.3
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INSPO
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Soundbites
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Shoots
PURPOSE
Colorado came into the 2026 season as one of the most doubted programs in the country. The offseason narrative was that the roster was undersized and overmatched, and the takes stacked up across podcasts, TikToks, and YouTube shorts, everything from "the smallest D1 program ever" to predictions that Georgia Tech would run the Buffs off the field in the opener. I pitched the season trailer as a direct answer to that. "Prime Time" carried two meanings at once: the primetime slot the Buffs were handed for the season opener, and the culture Coach Prime built in Boulder around flash, discipline, and proving people wrong. The goal was a hype piece that put the doubt on screen, then turned it into the reason to watch.
PRODUCT
The final deliverable was a 1:22 season trailer, released on the day of the season opener against Georgia Tech, mastered in both 16x9 and 4x3 aspect ratios so it could run across broadcast-style and social placements. The piece is voiceover-driven, built on a script I wrote around a doubt-to-answer arc: we heard you, we've been listening, we've been keeping track, and we're playing in prime time. I brought in Cam'Ron Silmon-Craig, a former Buff now in the NFL, for a voiceover session, and the read that carried the final cut came from Coach George Hegamin, Colorado's offensive line coach and a former NFL offensive lineman. Around the voiceover, the trailer moves through media negativity on screen, an empty Folsom at sunrise, fall camp textures, FPV runs, time-lapses over Boulder, and the team meeting room, before opening into full action and the run-out into prime time.
PROCESS
I developed the concept in the two days after getting back from my NFL internship in Los Angeles and took it to my bosses at CU as a full treatment: a three-act structure, a story structure mapping audio against video beat by beat, a shoot schedule, a sourced library of the negative bites I wanted to build the opening around, and music and visual references. Once it was greenlit, I shot the original material the concept needed, including the team meeting scene, FPV through Folsom, timelapses across Boulder, and the voiceover sessions, then pulled from CU's archive for the historical Coach Prime moments, camp footage, and the action that carries the back half. I cut the trailer in Premiere, built the VFX in After Effects for the on-screen text roto, match cuts, and servo zoom transforms that drive the transitions, graded in DaVinci Resolve, and delivered both masters.
