MEN’s BASKETBALL SEASON HIGHLIGHT
BRADLEY PRATT Director, Editor, Action Shooter
SERENA ARCHER Action Shooter and Assistant AD of Social Strategy & Content
LEXI HARTMANN Men’s Basketball Social Manager
WILL LABEAUX Action Shooter
CLIent:
COLORADO BASKETBALL
TIMELINE:
2024-2025 SEASON
PURPOSE
The recap was created for the Basketball Banquet, serving as both a reflection on the season and a hype piece before the Big 12 Championship. It aimed to acknowledge the adversity the team faced while reinforcing confidence and excitement for the tournament.
PRODUCT
A 5-minute season recap and hype video, screened during the banquet to celebrate the team’s journey and energize them ahead of the Big 12 Championship.
PROCESS
I handled the entire production, from storyboarding to conducting interviews and editing. The biggest challenge was shaping a compelling and motivating story despite the team’s 3–17 conference record. By combining interviews with impactful highlights and carefully pacing the edit, I crafted a narrative that emphasized growth, resilience, and the drive to compete heading into postseason play.
