Jimmy Horn LULUlemon COllaboration
BRADLEY PRATT Director, Editor, Videographer
CLIent:
JIMMY HORN
LULULEMON
UNIVERSITY OF COLORADO BOOKSTORE
TIMELINE:
1 WEEK
PURPOSE
The video was designed as an NIL collaboration piece to promote Jimmy Horn Jr.’s partnership with Lululemon and the Colorado Bookstore. It aimed to showcase both the brand’s products and Jimmy’s personality in a casual, relatable format tailored for social media.
PRODUCT
A 40-second social media video for Jimmy Horn Jr. to post on his own platforms, highlighting his NIL partnership and personal brand.
PROCESS
I filmed and edited a short-form feature with Colorado wide receiver Jimmy Horn Jr., highlighting his collaboration with Lululemon and the Colorado Bookstore. The production included capturing Jimmy selecting and trying on gear, as well as sharing his thoughts on comfort and style. I shot the project and turned around the edit within a couple of days to ensure timely posting.
