GATORADE x ROYE OLIVER
THE FIRST EVER GATORADE NIL DEAL WITH A HIGH SCHOOL ATHLETE.
BRADLEY PRATT Videography Lead & Editor
ELI MILNER Supporting Videographer, Photographer
MICHAEL MARTIN Executive Producer
PARAGON MARKETING GROUP Producing and Brand Partnership
CLIent:
GATORADE
TIMELINE:
1 WEEK
Photography by Eli Milner.
SHOT LIST
Prepared by Eli Milner and me for Paragon Marketing Group.
PURPOSE
Gatorade signed its first-ever NIL deal with high school athlete Roye Oliver and needed launch content that matched the weight of the moment. The goal was to introduce Roye as a Gatorade athlete with the energy and polish of a national brand campaign, released as a collaboration between Gatorade and Roye.
PRODUCT
A complete photo and video package delivered to Gatorade, headlined by a one-minute hype video spanning three locations. I led video production, shooting and editing the final piece, while Eli Milner captured the still photography.
PROCESS
Michael Martin and Paragon Marketing Group hired Eli and me as contract creatives for the project. Building off a storyline Paragon provided, we handled pre-production together, mapping out three locations, building a shot list, and creating a creative direction board to set the look and tone. From there, I directed and shot the video across all three locations, then edited the footage into a fast-paced final cut for Gatorade's release.
